Why “Getting Away With It” Is the Danger Zone

I had that dream again last night.

Maybe you’ve had it too. It’s the dream where you’ve got a final exam coming up, but you haven’t been to a single class all year.

Have you had that one?

For me, it’s typically a math test, and I have to try to read (and understand) the entire textbook in one night. Usually, I wake up before the actual exam (and it generally takes me a panicked moment or two before I realize that it was just a dream), but if I ever get to the point where I have to actually take that final, I have a pretty good guess as to how it would go. And the results would not be pretty.

This is similar to the common actor’s nightmare (which I have as well) of being on stage without having read the script.

Both of these nightmares, of course, have the same basic theme: unpreparedness. And, unfortunately, this theme isn’t limited to nightmares. It happens all too often in real life.

Does this scenario (or one similar to it) sound familiar? You have an important meeting in the morning. Maybe it’s a job interview, maybe it’s a client meeting. And you have a plan. Your plan is to go home right after work, have a light dinner, spend an hour or two going over your notes and doing some final research, and go to bed early so you can get a full eight hours of sleep and wake up early, feeling fully refreshed and ready to go!

But… it’s Kari’s birthday, and a few people from the office are heading out to the pub after work to help her celebrate. Well, you have to at least make an appearance, don’t you? I mean, after all, it’s Kari, and everyone loves Kari! So you drop in, just to say Happy Birthday, and-what? Oh, we’re doing a toast? Well, okay. Just the one toast, then.

And suddenly, it’s 3am. You stagger out of your Uber, fumble for your key, and fall asleep on top of the bed, fully dressed. The alarm goes off seemingly instantly. You know you’ve made a huge mistake.

But then-miracle of miracles-you get away with it! You somehow fake your way through the meeting, and you get away with it!

And that’s the danger zone. But the real danger zone is if you get away with it twice. Because then you start to think that it’s you. That you don’t need a plan. That you don’t need to prepare. That you’re actually better when you’re just winging it!

Please don’t fall for this trap! Getting away with it-even twice-doesn’t make you invincible! Sooner or later (and probably sooner), this “strategy” will backfire on you.

If something in your life-personally or professionally-is important, then it’s important enough to plan for. In the long run, “winging it” is a losing game.

5 Ways in Which a Data Cleansing Company Can Help Your Business

The world of trade and commerce has become very complicated as well as competitive. So, you need to be at the top of your game to become successful. Most of the business processes in a business organisation today are completely data driven. Hence, the importance of data obtained plays a key role in determining the success of your business. But it is more important to have accurate data so that you can make accurate decisions.

Dealing with incomplete or inaccurate data is something that every entrepreneur faces. Though it may seem impossible to get rid of this problem but there is an easy solution available. Of course, the answer lies in data cleansing. Most of the people do confuse data cleansing with data appending services. But former is actually a part of data appending. But to properly cleanse your data, you will have to first take the aid of a data cleansing company.

How can a data cleansing enterprise help your business? Well, let’s find out:

Helps you to easily analyse the data:

Analysing the data obtained appropriately is not possible unless the data you have obtained is complete and completely accurate. Running analysis with inappropriate data will provide you with inaccurate results; so it will become hard for you to understand the position of your business in the market. Moreover, you will not also understand how your products are doing among the people. Therefore, it is important to cleanse your data precisely such that you can run the easy analysis. So, professional data cleansing services from a company are what you will need to reach your goal.

Maximizing the collections of the revenue:

Any business which uses data cleansing precisely can easily generate huge revenues. With proper data cleansing, you will be able to understand the demographics as well as the interests of the customer groups. Hence, you can accordingly in order to generate huge revenues. Moreover, it will also help you to create new loyal customer bases for your company.

Building long and efficient email lists:

Email marketing is an important marketing strategy for every business. It not only helps you to gain more leads but it also helps greatly to transform target customer groups into loyal client bases. But for your email marketing campaigns to become successful, you will require a proper email list. And that is something which you can easily achieve with the aid of data cleansing.

Increases productivity:

Analysing tonnes of inaccurate data and taking actions based upon those results can be the cause of low productivity of your business. This is because; your employees lose a large amount of time in dealing with the corrupt data. But with proper data cleansing, this problem can easily be resolved and the high productivity of your business can easily be restored.

Helps you to make better decisions:

In the businesses today, decision making is completely data driven. Hence, erroneous data reports can compel you to take wrong decisions; unless you avail professional data cleansing services. Once your data is cleaned properly then you will be able to take better decisions in order to secure the success.

6 Reasons Why Updated Business ERP and CRM Packages Are Most Important During a Recession

1. Get more out of your established customers: Even when money is tight there are opportunities to sell more to some of your existing customers. The trick is to use effective techniques and offer the right merchandise at the right time. One of a modern ERP & CRM’s greatest strengths is that they collect and organize information about your customers, helping you analyze the data for future opportunities. For example, you can use updated business ERP & CRM data to do a needs-based segment analysis of your various classes of customers. Needs-based analysis involves taking the customer’s perspective and identifying what they need but are not buying. Using this information, you can develop a sales strategy that will let you offer products in an appealing way even in economically difficult times. Often this involves packaging new goods and services with products your customers are already buying and offering them at an attractive price or with other incentives. In the same way, ERP & CRM can help you identify the most productive items to sell to your customers. These are not necessarily the highest-margin items, not if those high-margin items have long sell cycles and require a lot of sales effort. One additional useful metric that is easily derived from ERP & CRM data is the profit produced per hour of sales effort for each class of items. Armed with this information, you can craft sales programs which emphasize the products which have the most effect on your bottom line.

2. Identify and concentrate on your best customers and suppliers: While every customer and supplier is important when business is slow, some are worth more than others. By allocating your sales efforts accordingly, you can produce more revenue per sales hour and higher average sales. ERP & CRM systems contain tools for analyzing your customer base so you can categorize your customers. Sometimes the analysis will turn up surprising, even counterintuitive, results. The customer who gives you an order on every sales call may not be worth as much as the customer who orders infrequently but buys larger quantities of high-value merchandise. You can also use ERP & CRM analytical tools to slice and dice your customer and suppliers base beyond simply ranking by revenue. For example, you can look at the return per sales hour for each customer. Or you can see which lines are most profitable and which customers are more likely to purchase them. In fact, with a good ERP & CRM system and a properly populated sales and customer database, you can find all sorts of not-so-obvious but important relationships.

3. Target your customer and suppliers development efforts: Just because the economy is in a slump doesn’t mean that you should stop trying to attract new customers. However, like everything else in a recession, you want to do it more efficiently. This implies paying closer attention to lead analysis. Which leads are most likely to become customers? What are they likely to purchase? Since in a recession you want to go hunting where the ducks are, you can use ERP & CRM information to determine where a lead is in the buy cycle. You may want to concentrate your efforts on the potential customers who are closest to making the buying decision to reap more immediate rewards of your sales efforts.

4. Keep your existing customers loyal: In a recession, existing customers are gold. You want to keep them happy. Customer satisfaction covers a lot of ground, but basically it involves two ideas: keep your promises to customers and also meet their demonstrated needs. ERP & CRM can help you with both of these. The most common reason for not keeping promises is forgetting they were made. If you stress to your sales force the importance of entering all agreements made with customers into your ERP & CRM system, it will be easier for your organization to execute on its promises. Even minor mistakes can make a difference in an economic downturn. If you promise to contact a customer on Tuesday and don’t get back to him or her until Thursday, you not only haven’t met the customer’s expectations, but you have subtly implied how much you value that customer. Enough incidents like that, trivial though they may seem, and the customer is likely to be receptive to a competitor even if he or she can’t beat you on price. Likewise, ERP & CRM can be used to ensure you’re meeting customers’ needs as fully as possible. This includes efficient handling of after-sales contacts, such as service calls, resolving customer concerns or offering the customer the right mix of products at the right prices.

5. Work smarter, not just harder: ERP & CRM lets your sales and customer support reps work smarter. With better information at their finger tips and best practices codified into your business policies, you can optimize service for your customers and maximize revenue.

6. Use of cost effective ERP & CRM solutions instead of just any solution: Finally, ERP solutions can cost you money, but not having any ERP solutions will cost you more. Many companies are running with an accounting solutions and spreadsheets or databases. Since everything is not tightly integrated you spend more time with incorrect data and double or triple entry.

What is the Perfect Choice of ERP and CRM for your Business

Different businesses will have different needs and infrastructure and thus, not a one-size-fits-all system can cater different purposes. Being an aspiring entrepreneur, you must focus on developing a cost-effective solution that meets your needs and is easily manageable as well. Ideally, some of the essential features of an efficient business solution are easy-to-use, highly scalable, secure, mobile and cloud compatible adaptive.